Project Overview

Brand: Paw in Paw (Leading South Korean Kidswear Brand)

Service Provider: Wenzhou Lingke Packaging Co., Ltd.

Project Type: High-End Custom Branded Shopping Bags for Kidswear

Keywords: custom kidswear paper bags, eco-friendly packaging supplier, Wenzhou high-end packaging, Paw in Paw packaging

Project Background and Brand Requirements

Paw in Paw is widely recognized for its iconic teddy bear character, which embodies softness, safety, and playful childhood emotion.

In spring 2026, for the launch of its "Forest Fairytale" collection, the brand planned a production run of 50,000 custom shopping bags designed to function not only as packaging, but also as collectible brand items.

The requirements were highly specific: the paper bag needed to replicate a plush teddy texture, achieve flawless embossed gold detailing, and fully comply with EU children's product safety standards.

Core Strengths of Wenzhou Lingke

Enterprise Capability — Fully Integrated End-to-End Production

Wenzhou Lingke operates as a vertically integrated packaging manufacturer, covering paper R&D, structural design, printing, production, and hand-finishing.

After project kickoff, a dedicated project manager was assigned for direct coordination. The full sampling process was completed within 8 days — 40% faster than expected — demonstrating strong execution efficiency.

Equipment Advantage — German Precision Production Line

The project leveraged Heidelberg 6+1 UV printing systems and automated lamination and embossing equipment. 

High-precision 175-line screening ensured accurate reproduction of Paw in Paw's signature honey brown and creamy white tones.

A vision-guided die-cutting system controlled structural accuracy within ±0.3mm, ensuring perfect alignment for embossing and finishing processes.

Team Expertise — Crafting Softness Into Every Detail

The project team was led by a senior structural designer with 12 years of packaging experience, supported by five hand-finishing specialists.

To achieve the signature "plush teddy feel," six different tactile films were tested before selecting a 0.18mm ultra-soft velvet lamination. 

Each bag edge was reinforced by hand under magnification to ensure durability and a clean finish suitable for children's use.

Technical Innovation — Safety-Driven Manufacturing

All production processes used food-grade soy-based inks and solvent-free lamination technology. 

The final product passed SGS testing and complied with EU REACH regulations as well as EN71-3 children's safety standards.

A proprietary low-temperature embossing and cold-foil inline process was used to create soft, rounded 3D teddy details without sharp edges.

Project Outcome and Brand Feedback

A total of 50,000 Paw in Paw themed paper bags were delivered on schedule, achieving a 99.8% inspection pass rate.

After launch, retail feedback showed significantly increased consumer engagement with the packaging. Many parents reused the bags for children's storage, and social media discussions such as "buying clothes just for the bag" drove organic brand exposure.

The client's supply chain lead commented:

“This is a truly thoughtful collaboration — Lingke understands the emotional warmth of our brand.”

Conclusion

From European luxury packaging to Asian kidswear branding, Wenzhou Lingke continues to build global packaging solutions powered by strong manufacturing capability, advanced equipment, skilled craftsmanship, and technical innovation.

Packaging that speaks. Wenzhou Lingke creates paper bags that carry brand stories into the hands of consumers.